Craig Greszler, PharmD, MBA, BCSCP is an associate director of medical affairs with Becton, Dickinson and Company (BD). His career history includes extensive experiences in health system operations, medication safety, and informatics. In his current role, he oversees clinical advisement, evidence generation, quality control, and scientific exchange for next-generation medical technology. Greszler’s specialized interests include digital health, data analytics, artificial intelligence, clinical decision support, and compounding workflow technology.
Greszler graduated with his PharmD from Northeast Ohio Medical University (NEOMED) and his MBA from the University of Toledo. He obtained board certification as a sterile compounding pharmacist in 2021. He is a four-year member and past chair of the clinical decision support and analytics (CDSA) advisory group for the section of pharmacy informatics and technology. Greszler dedicates himself to teaching future pharmacists as an APPE and PGY2 residency coordinator at BD, forging partnerships with 8 different academic institutions. He has also contributed to the advancement of pharmacy practice through recent publications highlighting technology and education in both AJHP and AJPE.
The section of pharmacy informatics and technology vision is “to ensure that medication use processes are optimal, safe, and effective for all people all the time”. This sentiment is particularly pertinent as we continue to explore the complex realm of expanded digital health. The profession of pharmacy and adjacent professions will continue to count on this section to provide a collective voice of guidelines, statements, and best practices to support new technology use in pharmacy practice, especially with the advances in artificial intelligence. As advances to technology outpace regulation, we must use innovative strategies to shape the market, educate, and quickly provide thorough recommendations to protect patient care.
I'm honored to be slated for chair of ASHP SOPIT this election cycle. My previous roles within the CDSA section advisory group have been rewarding, contributing to member engagement through podcasts, webinars, guidelines, and presentations. If elected, I aim to enhance these efforts with my unique insights from working as both a health system pharmacist and in the medical technology industry. I will continue ASHP's collaborative approach with non-traditional organizations, promoting technology standards and guidelines, advocating for policy improvements, and advancing education and training in healthcare technology.
One of my primary goals within the pharmacy profession is to enhance data analytics to improve AI, automation, and technology interoperability and applicability. Our section has the expertise and drive to innovate, and I will create more opportunities for member participation and alignment. I'm beyond excited for SOPIT's future!